Stakeholder Motivation Matrix
AIM
Creating influence groups is key to deploying a successful project.
This is a visualization tool that represents the solution from the point of view of the individual motivations/benefits of each stakeholder of the system.
Ask yourself: Why would they be interested in participating in this project?
STEPS
1. List Stakeholders:
- Start by writing the names of each stakeholder in the gray boxes along both the top row and the first column of the matrix. Each stakeholder’s name should appear twice, once on the top and once on the side. This chart allows you to look at each pair of stakeholders and see where their interests might overlap.
2. Identify Motivations:
- For each stakeholder, write down their main motivations in the green boxes next to their names. Ask yourself: Why would this stakeholder be interested in participating in the project?
- For example, if a local business is one of your stakeholders, their motivation might be to improve their public image or support the community. If a conservation group is involved, their motivation might be to protect local biodiversity.
3. Map Partnership Benefits:
- Now, look at each pair of stakeholders and consider what benefits they might gain by working together on this project. In the intersecting boxes of each pair, write down specific benefits that this specific partnership would bring.
- For example, if you have a local school and an environmental NGO, the intersection could say, “Educational workshops on conservation.” This section highlights the opportunities for collaboration between stakeholders and shows how partnerships can help meet each group’s goals.
CREDITS: This Canvas is based on the SDO toolkit - LeNS project (2007-2011). Created by Gabriela Baron 2020.